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The most common calculated measures in Penetrace

You can create your own KPI ´s in Penetrace platform with data sources you have available. Read this article and learn which calculations are the most common throughout the platform

Applies to Trend Monitor

Read this article[link] if you want to know how to set up calculations.                                                 


Share of Wallet

Sales Conversions

Cost per order

Cost per lead


When you are done editing you can test the formula and see the result in the graph by clicking the Preview button.

If you are happy with the result you can Save as it as new Calculated measure. Note: You can not edit a formula after it is saved. 


Cost per awareness point
Formula: (Total media spend / Total ad awareness)

Average Ad awareness 
In my industry (let's say you measure 4 brands in your tracker):
Formula: (Total ad awareness own brand + Total ad awareness competitor 1 + Total ad awareness competitor 2.... ) / 4

Total impressions 
Formula: Impressions AdForm + Impressions Facebook Ads 

+ many other ways to add value to your data.


If you have any questions, do not hesitate to contact us on support@penetrace.com