You can create your own KPI ´s in Penetrace platform with data sources you have available. Read this article and learn which calculations are the most common throughout the platform
Applies to Trend Monitor
Share of Wallet
Cost per order
Cost per lead
When you are done editing you can test the formula and see the result in the graph by clicking the Preview button.
If you are happy with the result you can Save as it as new Calculated measure. Note: You can not edit a formula after it is saved.
Cost per awareness point
Formula: (Total media spend / Total ad awareness)
Average Ad awareness
In my industry (let's say you measure 4 brands in your tracker):
Formula: (Total ad awareness own brand + Total ad awareness competitor 1 + Total ad awareness competitor 2.... ) / 4
Formula: Impressions AdForm + Impressions Facebook Ads
+ many other ways to add value to your data.
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